From May 12th to 14th, 2026, the 30th CBE China Beauty Expo, guided by the Light Industry Branch of the China Council for the Promotion of International Trade and hosted by Shanghai Baiwen Exhibition Co., LTD., will grandly open at the Shanghai New International Expo Center. As one of the three major theme exhibitions of CBE China Beauty Expo, the CBE Cosmetics Exhibition has been deeply rooted in the daily chemical industry for many years. The exhibits of this year's CBE Cosmetics Exhibition will cover 10 exhibition halls and dozens of theme halls, including 14 major categories and over 40 subcategories. It will attract nearly one million professional buyers from both online and offline regions to visit the exhibition. It is an annual event in the cosmetics industry that cannot be missed, gathering fashion and technology and leading trends.
Why choose CBE Cosmetics Expo: The 30th CBE China Beauty Expo is the leading trade event in the beauty industry in Asia and the preferred choice for many industry professionals to explore the Chinese market and even the beauty industry in Asia. The 30th CBE Cosmetics Exhibition will once again focus on upgrading in terms of exhibition scale, participating enterprises and brands, as well as the creation of theme exhibition halls, the innovation of activities, and the integration of online and offline, presenting a beauty feast to visitors. Led by the giants of the beauty industry, tens of thousands of brands made a brilliant appearance. International cosmetics groups such as L 'Oreal and Shiseido, as well as TOP Chinese cosmetics groups like Perfect Diary, Nature House, Shanghai Jahwa, Baijueling, Shanghai Mei, Baijueling, Huanya, Huaxi, and Fureida, Led by well-known domestic and foreign cosmetics enterprises such as Linqingxuan, Guyu, Ximuyuan, PMPM, Banmu Huatian, Caitang, AKF, Yiwo, USMILE, and Sanban, CBE will gather over 2,000 exhibitors from daily chemical enterprises, with tens of thousands of brands and tens of thousands of beauty products all on display. The exhibits cover 10 exhibition halls (W1-W3,W7,E1-E3,E6-E7), nine theme halls, with an exhibition area of over 100,000 square meters, showcasing the unique charm of China as an authoritative comprehensive beauty and cosmetics industry chain platform.
During the exhibition, nearly a hundred summit forums and award ceremonies, which gathered the latest industry information, brought together elite leaders from all channels, and covered the entire beauty industry, vividly demonstrated the integration of technology and fashion. This is the essence of CBE being called the "barometer of China's cosmetics industry". In 2026, the Cosmetics Retail Conference, which has achieved remarkable success and led the way for China's cosmetics retail industry, will continue to integrate the upstream and downstream resources of CBE's global innovation, empowering new retail from both online and offline channels. Meanwhile, the 15th year of the Mei Yi Awards, as well as the Zunsheng Awards, the CBE China Good Brand List, and the International Consulate Brand Promotion Conference for Beauty, etc. We will continue to seek benchmark forces and emerging forces for the industry from dimensions such as category reputation products, channel elite role models, category leading brands, and new talent incubation, and drive the industry forward with role models and innovation.
Background summary: Since 1998, it has been successfully held for 29 sessions, taking place annually at the Shanghai New International Expo Center (Pudong). CBE China Beauty Expo, which has been honored with titles such as Shanghai Famous Brand and Shanghai International Brand Exhibition, and has ranked first among the TOP 100 global beauty exhibitions for three consecutive years, will attract professional visitors from the cosmetics industry across all channels around the world to participate in this grand event.
Background summary: Since 1998, it has been successfully held for 29 sessions, taking place annually at the Shanghai New International Expo Center (Pudong). CBE China Beauty Expo, which has been honored with titles such as Shanghai Famous Brand and Shanghai International Brand Exhibition, and has ranked first among the TOP 100 global beauty exhibitions for three consecutive years, will attract professional visitors from the cosmetics industry across all channels around the world to participate in this grand event.。
Post time: Aug-06-2025
