Skin care product OEM product development and design is the first condition to determine product quality and precise positioning. So what factors need to be considered for precise positioning in skin care product OEM product development and design?
1. Emotional positioning for skin care product OEM product development and design. The most commonly used method for skin care OEM product development and design is emotional positioning. This is because the important consumer group in the daily chemical industry is women. Female friends are naturally sensitive and emotional. They They are a group that is more emotional than rational. Therefore, when we develop and design products, we focus on objective positioning such as flashlights, how to save power and make them brighter. This has nothing to do with emotions, but skin care products are different. In addition to maintaining the maintenance effect, it also reflects the actual effect in addition to maintenance. , so skin care products need to communicate with female customers based on precise emotional positioning. Commonly used techniques are to create brand culture, some tear-jerking text, beautiful packaging and good skin feel. Most skin care products are not products with immediate results. Customers need to be good at using them to reflect the actual results. Precise emotional positioning cannot be ignored.
2. Accurate positioning of rights and interests in the development and design of skin care products OEM products. This is actually the essence of skin care products. As skin care products, it is not just for appreciation, so it is not enough to have a beautiful appearance and a feminine aura. It must have a basic function. Products that hydrate and moisturize need to be moisturizing, and products that whiten skin need to have the real effect of whitening skin. If you have been discovering that the whitening effect of the whitening formula is very significant in the OEM processing of skin care products, boldly and accurately position it as a skin whitening category. Products and even brands can also be included in the list of excellent brands for whitening skin, which is confirmed by many brands.
3. Definition and positioning of skin care product OEM product development and design. Definition and positioning is also a common method in the skin care product OEM development process. This is actually a unique definition given to the product to distinguish it from other similar competing products, such as Single essential oils plus premium products, imported raw material products, preservative-free products, this is how success is defined.
Post time: Dec-08-2023